Notes On Principles Of Marketing - 1785 Words

Minority Research Jc Snediker Melissa Hanstein MKTG 310 – Principles of Marketing 11/23/2014 Minority Research Introduction There are several minority groups currently residing in the United States. These minority groups belong to different ethnicities. Some of the major minority groups of United States include the African, Asian and Hispanic Americas. The minority groups of United States form a major portion of the total population of United States and in certain states they have gained majority over the majority of the population of the region. This research assignment will focus on these minority groups and their characteristics in relation to their incomes, education, consumption patterns, media usage and the areas in which they live.†¦show more content†¦% with college degrees 20% of the population of this minority group had a college degree during 2010 (Nielsen 6). Average or median income levels Average income earned by households owned by African Americans was $47,300 to $67,000 (Nielsen 9). Geographic location(s) – metro, states, etc. Major percentage (55%) of the African Americans resided in the Southern region of United States and the highest percentage of population (50%) was residing in the District of Columbia while 60% of the population of this minority race was concentrated in 10 states with the leading number of people (3.2 million) living in the state of New York (Rastogi 9). Brands that have higher than average purchase for each group This population is quite loyal towards brands that can be categorized as quick service restaurants and in this brand category around 65% of them prefer McDonald’s (Nielsen 14). This population spends more than 18% of their income on private labeled brands, while they even spend money on six unique brands including disposable diapers, frozen food, milk and others (Nielsen 13). Identify specific products which have above average usage for each group Product categories that blacks spend most of their income include frozen food products, vegetables that are dry in nature and juices that are refrigerated (Nielsen 12). In the product category of non-edibles they spend more money on ethnic hair and beauty aids as well as feminine